The international and Hong Kong media have supported the effort to get the Yaowawit and TransEuropa 2011 messages out to a wider audience. Special thanks to Madison Communications in Hong Kong for their fantastic support in facilitating this media coverage.
October 2011: Two really neat TreeHugger blogs highlighted — Greediocracy and Cool Green Mag — highlighted this epic ride:
4 July 2011: Follow-up live radio interview from Geneva with Phil Whelan on RTHK’s Morning Brew show:
1 June 2011: CNN Go publishes “10 steps to preparing for a 10,000-km ride” with the subtext, “How a former Hollywood studio employee is getting ready for some serious saddle burn in Europe to help Thai kids.”
30 May 2011: Channel News Asia, whose footprint stretches across Asia, Australia and the Middle East, broadcasts a feature entitled “Sony executive swaps suits for saddle to raise funds.” Here’s a link to that video:
24 May 2011: Hong Kong’s South China Morning Post runs an article about the ride and Yaowawit with the headline, “TV high-flier swaps his suit for the saddle:”
23 May 2011: RTHK (Radio Hong Kong) says “Cyclist and philanthropist Todd Miller is at it again but this time, he’s tackling Europe and on his own, we catch up with him before he heads off next week.” Here’s the link to my live interview on The Morning Brew radio show:
Content Asia, the definitive publication of Asia’s television industry, published the following piece in its May 23 – June 5 eMag edition:
Miller saddles up
Here’s one for those of you following former Sony Pictures Television exec Todd Miller’s latest two-wheel fund-raising adventures…
Miller’s Euro-cycle – he’s calling it TransEuropa 2011 – starts on 1 June from Lisbon. He plans to finish in Istanbul the end of October. There’s some summer family time in between the push to raise USD35,000 for the Yaowawit School in Thailand.
Unlike the ride across theU.S.last year, Miller’s journey this time is solo, which means no van to carry stuff and no hot meal waiting for him at the other end.
If he sounds a bit nervous about it all, he’s got some good advice from Mr Lee at the Hong Kong bike store: “Relax. You’re going to Europe, not Timbuktu.” And he’s taking advice too from Jon Bon Jovi: “Map out your future — but do it in pencil. The road ahead is as long as you make it. Make it worth the trip.”