Hong Kong: Today was a Hong Kong media day. As my last full week before I set off, it’s time to get the word out to a broader audience that I plan to pedal more than 5,000 km for a purpose. I sat down today for discussions with two of Hong Kong’s leading English-language media.
This morning I had an enjoyable chat with Phil Whelan, the Presenter for RTHK’s Morning Brew show. I already enjoyed my share of java before I sat down in the RTHK studio to discuss my cycling and philanthropy. Around this time last year I also appeared on Phil’s show. It was fun to go in for another round.
Morning coffee gave way to afternoon tea. This afternoon I sat down with the South China Morning Post, Hong Kong’s English-language newspaper of record, at a java joint in Quarry Bay to discuss my the purpose of my pedaling. I also had a picture taken of a South China Morning Post photographer taking my picture:-
Today Content Asia, the definitive publication of Asia’s television industry, published the following piece in its May 23 – June 5 eMag edition:
Miller saddles up
Here’s one for those of you following former Sony Pictures Television exec Todd Miller’s latest two-wheel fund-raising adventures…
Miller’s Euro-cycle – he’s calling it TransEuropa 2011 – starts on 1 June from Lisbon. He plans to finish in Istanbulal the end of October. There’s some summer family time in between the push to raise USD35,000 for the Yaowawit School in Thailand.
Unlike the ride across theU.S.last year, Miller’s journey this time is solo, which means no van to carry stuff and no hot meal waiting for him at the other end.
If he sounds a bit nervous about it all, he’s got some good advice from Mr Lee at theHong Kong bike store: “Relax. You’re going to Europe, not Timbuktu.” And he’s taking advice too from Jon Bon Jovi: “Map out your future — but do it in pencil. The road ahead is as long as you make it. Make it worth the trip.”
None of this great media coverage is an accident. Today’s activities reflect the hard and capable work of David, Sam and Vanessa at Madison Communications, the hottest independent PR agency in Asia. This is the second year that Madison has been a great PR and fundraising partner, and it’s very encouraging to see media interest build in TransEuropa 2011. Hopefully, the donations to Yaowawit will follow. Stay tuned.